San Diego State University

Leading the Creative Charge for San Diego State Athletics

San Diego State University

What I Delivered
Creative Direction
Graphic Design
Photoshoot Direction
Brand Identity

SDSU Athletics Marketing Dept.

With the departure of the San Diego Chargers to Los Angeles, San Diego State University (SDSU) Athletics faced a unique challenge. They needed to solidify San Diego State Football's position as the heart and soul of San Diego's gridiron spirit. 

As the Art Director/Lead Designer for the athletics dept, I spearheaded the development of a new visual identity for SDSU Athletics.

The Approach:

Photoshoot Direction & Creative Vision: I led a dynamic photoshoot featuring the university's star athletes, capturing their intensity and dedication.

Poster Design & Brand Identity: I designed a series of posters that fused these action-packed athlete photos with the iconic San Diego skyline, trophy imagery, and a captivating rendering of the new stadium.​​​​​​​

Ongoing Collaboration: This project extends beyond the initial campaign. I continue to collaborate with SDSU Athletics on ongoing poster design and graphic design projects, ensuring consistent messaging and a strong visual identity.

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