Beauty by Val

A Luxurious Brand Refresh

Beauty by Val - Skincare & Lashes

What I Delivered
Creative Direction
Graphic Design
Social Strategy
Brand Identity

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Beauty by Val, a Laveen, AZ-based powerhouse in the lash and esthetics industry, sought a brand identity that reflected the luxurious experience they offer.

The goal of this project was to develop a brand identity that reflected the high-end services Val provides. I envisioned a brand that exuded elegance and minimalism, creating a sense of sophistication and serenity.
Beauty by Val's new brand identity perfectly captures the essence of her luxurious treatments. The minimalist design language fosters a sense of trust and sophistication, setting her apart from competitors and solidifying her position as Laveen's premier lash and skincare destination.​​​​​​​

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