Discount Tire partnered with Yokohama to launch their new ADVAN tire family, a line engineered for high-performance driving. To generate excitement and drive sales, they required a multi-faceted campaign that resonated with performance-oriented car enthusiasts.
I led the creative direction for a comprehensive campaign that spanned graphic design, social media design, art direction, and banner ads. The central theme focused on the raw power and exhilarating experience of pushing boundaries on the road.
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This project was created while I was the Senior Designer/Art Director at Discount Tire
