As summer approached, Barrio Queen sought a fresh approach to their seasonal menu campaign. The goal was to capture the attention of millennials and showcase the vibrant flavors and community spirit embedded in their brand.
We ditched the typical food shots and instead told a story. Photos captured a group of college friends ordering Barrio Queen To-Go and enjoying it in their backyard. This showed how the food brings people together for fun summer moments. We photographed them playing games, relaxing, and catching up – all with Barrio Queen's summer menu as the centerpiece.
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This project was created while I was the Senior Designer/Art Director at Ideas Collide
