Discount Tire

Creating A Luxury Wheel Catalog

Discount Tire

What I Delivered
Creative Direction
Photoshoot Direction
Graphic Design
Editorial Design

Joshua Rezende, Automotive Photographer​​​​​​​

Working with Discount Tire, I had the pleasure of crafting a one-of-a-kind wheel catalog that not only elevated the customer experience by showcasing their extensive wheel selection, but also conveyed a sense of quality and luxury.

Crafting a multi-sensory experience, I designed a wheel catalog with a velvet cover featuring a raised-print wheel. Overseeing photoshoots for each section, I directed the capture of each wheel's intricate details and unique styles. This interplay of premium design and high-quality photography resulted in an informative and inspiring catalog for Discount Tire.

This project was created while I was the Senior Designer/Art Director at Discount Tire

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