Client
San Diego Pride
What I Delivered
Creative Direction
Graphic Design
Event Signage
The festival directors envisioned a more unified design that truly captured the vibrant spirit of the event. Prior signage lacked cohesion, creating a disjointed visual experience.
Through close collaboration with the festival directors, I developed cohesive and impactful visuals. The design focused on bold colors and a sense of inclusivity.
The new signage system was implemented across various festival touchpoints, including the main stage, directional towers, entrance walkways, VIP area signs, and more. The result: a visually unified and vibrant festival experience that resonated with attendees.
