Client
Mint Mobile
What I Delivered
Creative Direction
Art Direction
Illustration
Graphic Design
Email Design
Social Media Design
Digital Ads
360 Campaign
View Site
Mint Mobile, the wireless carrier known for its disruptive pricing and witty marketing, partnered with Paramount+ to offer a special promotion. The goal? Drive sales for Mint Mobile with the new Paramount+ offer and generate excitement for Ryan Reynolds' new movie, "IF".
I spearheaded the design of a multi-platform campaign that integrated Mint Mobile's brand identity with the "IF" movie theme. This included:
Website Design: Developed a playful website hero image combining the offer. Clean visuals and clear messaging highlighted benefits for both Mint Mobile and Paramount+ subscriptions.
Email Design: Crafted engaging email creatives featuring Ryan Reynolds and the "IF" movie theme. Eye-catching visuals and humor captured user attention.
Social Media Design: Designed "Minty" social graphics inspired by the official "IF" movie poster. These seamlessly integrated Mint Mobile's branding, driving excitement across platforms.
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This project was created while I was the Senior Designer/Art Director at Mint Mobile
