QDOBA Mexican Eats

Storytelling Through Design, Packaging & Animation for QDOBA

QDOBA Mexican Eats

What I Delivered
Creative Direction
Graphic Design
Digital Ads 
In-store Collateral 
Social Media Design

Visit Site

QDOBA Mexican Eats, consistently hailed as the best Mexican fast casual restaurant, was experiencing rapid expansion. Each new location presented an opportunity to create a special, memorable brand experience. However, a growing post-pandemic takeout culture demanded a refresh of existing packaging.

I spearheaded a multi-faceted creative solution encompassing several key areas:

Out-of-Home Billboards: High-impact billboard designs were developed, celebrating QDOBA's arrival in new markets and capturing the brand's vibrant personality.

Takeout Packaging Redesign: Fresh and engaging takeout packaging became a canvas to tell the QDOBA story. This allowed us to connect with customers beyond the initial visit, educating them about the brand's unique offerings and commitment to bold flavors.

Animation: Eye-catching animations were created to further amplify the brand message across various digital platforms.

This project was created while I was the Graphic Designer II at QDOBA Mexican Eats

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